{"id":69,"date":"2009-04-17T10:24:25","date_gmt":"2009-04-17T09:24:25","guid":{"rendered":"http:\/\/tazmpictures.com\/site\/?p=69"},"modified":"2009-04-17T10:24:25","modified_gmt":"2009-04-17T09:24:25","slug":"the-importance-of-music","status":"publish","type":"post","link":"https:\/\/tazmpictures.com\/site\/?p=69","title":{"rendered":"The importance of music"},"content":{"rendered":"<p>Music can be the make-or-break element in any video product.\u00a0 The skill with which this tool is wielded can make all the difference.<\/p>\n<p>For example, a trip to YouTube or other video sites will reveal a number of homemade videos in which the creator obviously just chose a piece of music that he or she likes, without considering its relevance to the content, or its role in creating the mood of the piece.\u00a0 In other cases, music choice may be more appropriate, but the images are not synchronized to the rhythm of the music, or splashy transitions interfere with a calm piece of music.\u00a0 The music you choose, and the way you apply it, can help create emotions, guide the pace and tone of the images, or do all sorts of other things.\u00a0 Imagine imagery of your kids playing in a pool on a summer day, slowed down just a bit, and the sound replaced by dreamy music.\u00a0 This technique will only enhance the effect with time &#8211; years later it may bring a tear to your eyes!<\/p>\n<p>Unfortunately, copyright can be the source of major headaches.\u00a0 Maybe you want to make a video that incorporates your favorite song from that period in your life.\u00a0 Often the musician will have no objection &#8211; but the labels are struggling with declining music sales and they persist in the notion that your use of &#8220;their&#8221; music further detracts from sales rather than creating interest.\u00a0 How often have you watched a movie and then paused through the credits to find out what that really great song was you heard in one of the scenes?<\/p>\n<p>If you make a home video that uses commercial music, the &#8220;copyright police&#8221; are unlikely to come after you.\u00a0 However, if you decide to publish the video on YouTube, or worse, use commercial music in a web video that promotes your business, you can wind up in hot water.\u00a0 Fortunately there are a number of &#8220;royalty-free&#8221; sites on the internet (use the search term &#8220;royalty free music&#8221;) whose creators will allow you to download their music and use it any way you wish.\u00a0 Typically there&#8217;s just one minor catch:\u00a0 they tend to be &#8220;copylefted&#8221; &#8211; copyrighted under the &#8220;Creative Commons&#8221; movement.\u00a0 Usually this means you can use the music &#8211; even burn it to CDs and sell it for a profit &#8211; but any derivative work must be released under the same &#8220;copyleft.&#8221;\u00a0 And you typically have to give credit for the music &#8211; a small price to pay for someone who has offered his or her creative talent to support yours.\u00a0 Check the creator&#8217;s web site to ensure you fully understand their licensing rules.<\/p>\n<p>So great &#8211; you&#8217;ve got all this music to choose from now!\u00a0 The catch I referred to earlier is that no matter how much of the creative work in the finished product is yours, a video that incorporates Creative Commons licensed music can never be fully yours.\u00a0 You can&#8217;t sue someone if they use your video for their own purposes or &#8220;mash it up&#8221; into another product.\u00a0 Something to bear in mind.<\/p>\n<p>If you&#8217;re thinking of entering your work in a video contest, this can be an issue.\u00a0 Read the fine print in the contest rules &#8211; often entering the contest means you will have to give up your rights to the work, and transfer these rights to the contest sponsor.\u00a0 No problem right?\u00a0 Unfortunately, you don&#8217;t have the right to transfer the license for your Creative Commons music, because of the requirement to maintain the same &#8220;copyleft&#8221;!\u00a0 So use royalty-free music with care, and don&#8217;t get disqualified on a technicality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Music can be the make-or-break element in any video product.  The skill with which this tool is wielded can make all the difference.  If you decide to use music created by others, insure you read the &#8220;fine print&#8221;!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[8,7,1782,9],"class_list":["post-69","post","type-post","status-publish","format-standard","hentry","category-music","tag-copyleft","tag-copyright","tag-music","tag-royalty-free"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tazmpictures.com\/site\/index.php?rest_route=\/wp\/v2\/posts\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tazmpictures.com\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tazmpictures.com\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tazmpictures.com\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tazmpictures.com\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69"}],"version-history":[{"count":1,"href":"https:\/\/tazmpictures.com\/site\/index.php?rest_route=\/wp\/v2\/posts\/69\/revisions"}],"predecessor-version":[{"id":70,"href":"https:\/\/tazmpictures.com\/site\/index.php?rest_route=\/wp\/v2\/posts\/69\/revisions\/70"}],"wp:attachment":[{"href":"https:\/\/tazmpictures.com\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tazmpictures.com\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tazmpictures.com\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}