Tag Archives: MISO

Using emotion to persuade? Leave the sledgehammer out of it

Posted on February 22, 2013 by Tom (Admin)

I used to say in Army PSYOP that the most effective way to get inside an adversary’s decision cycle (i.e. get him to do something he wouldn’t otherwise do) is to do so in a way that your adversary doesn’t … Continue reading →

Posted in Good Causes, Wildlife and Nature | Tagged , , , , , | Leave a comment