Mitt Romney just released a campaign video that uses President Obama’s statement that the recent increase in unemployment is a “bump” in the road to recovery. The video is centered on the phrase “I am not a bump in the road, I am an American.”
Recognizing that some folks will be predisposed toward or against certain campaign videos based on their political beliefs, from a video marketing perspective, what do you think of it?
Personally, I think it could be better. It’s an interesting approach; but it’s a bit repetitive, and also seems to me to be a little obvious in targeting Hispanic voters. But I guess that’s politics. Is the repeated use of “I am an American” a veiled reference to the incumbent’s ethnic background and a suggestion that President Obama might be less American? Your thoughts?
For comparison’s sake, I’ll also post the video President Obama released to launch his re-election campaign:
